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news / Aug 13 2014

POSSIBLE makes life sweeter with Flying Blue

Travel, enjoy and share it: the new Facebook app for Air France KLM’s loyalty program Flying Blue.

The Flying Blue app was made for 4 Central European countries - Romania, Hungary, Czech Republic and Poland - and invites Facebook users, between August 6th-31st, to participate to the campaign and scan their profiles in order to enter the virtual world of Flying Blue program. Facebook users which travelled abroad in 2013 will be awarded bonus miles and discount vouchers.

The concept of the campaign started from the fact that people who travelled a lot in 2013 would like to do the same in 2014. Travelling with Flying Blue in 2013 would’ve meant also Bonus Miles for each travel they made with Air France KLM. The creative idea behind the campaign was to give back some of the lost miles in 2013 and to let people benefit of them in 2014, based on the check-ins made by users on Facebook.

The app interacts with users statuses and follows the check-ins and photos with GPS coordinates added in 2013, posting them on an interactive map. Each user can add his favourite destinations in a video with the most beautiful photos made during last year’s travels, which can also be shared with Facebook friends.

CarnationGroup has been delivering digital creative solutions for curious clients for over 15 years now. We ideate, design, develop, code, research, plan, measure and optimise. The rest is just routine, really. Read more...

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